The essence of capitalism is
the irrestricted production of merchandises, the unlimitated expansion of the
market. This uncontrolled growth is the cause of globalization. But this
expansion requires the creation of new needs, of increasing consommers. As the
vast majority of consumers do not have cash, then capitalist globalize the
credit in order to maintain and develop the system. Thus financial capital
becomes an essential tool for the system, so that even the virtual capital
becomes as important as the real capital. Finally, financial capital can only
operate efficiently when people have a fully consumerist mentality, when they
experience incessantly the eagerness to buy and when they feel someone through
something bought.

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